Abundance Restaurant Rebrand
Abundance is a locally owned and operated restaurant in Ephraim, Utah that serves classic American Fare food and is a staple in their community. The new owner of Abundance has been looking to rebrand and the Professor of a course I took while at BYU offered for our class to do the rebrand. The class was split into 5 groups and it was a competition to see who won the client. I was selected as the leader of my team so I was responsible for the quality of work produced.
Why
As the project called for an entire rebrand, my team and I had several projects divided between us. As the team lead, I had a hand in every aspect, but primarily the logo, the menu, and the website.
The client asked for a rustic, earth toned, farm-to-table, aesthetic that was inviting for all members of the community. The biggest priority of the project was that Abundance continued to be centric to the community that it serves.
What
The Logo was done in Adobe Illustrator. I established the color palette and typeface first so that our team could have continuity across all our projects. The flower depicted is the Utah state flower, which we chose to indicate that much like the Sego Lily, Abundance is home grown and authentic to it’s roots.
The Menu was done in Adobe InDesign. One of our biggest challenges with the Menu is that Abundance serves a wide array of items on their menu so our first priority was creating enough space to display all their dishes.
The website prototype was done in Adobe XD for compatibility with the other projects. Abundance does not currently have a system to accept online orders so I wanted to make sure that the design stayed within the realm of what is a realistic website for the client to maintain. One of my favorite features of the website was that we created is the “Community Board” page so that patrons of Abundance could stay up to date with Ephraim’s activities.